Vespa means freedom, of course, but sometimes, if you think about it, true freedom comes from finding the perfect match with a partner. Plus, let’s not forget Vespa's beautiful shape.
Vespa is a globally recognized design icon.
Therefore it should come as no surprise that Vespa and the Vietnamese edition of the famous tv program Next Top Model found an amazing way to collaborate. During the final round of Vietnam Next Top Model 2014, Vespa has sponsored a trip to Rome for the aspiring models. There, in the glamorous and spectacular natural scenography of the Eternal City (as Rome is often called), the models, dressed as brides and grooms, took fashion shoots for F Magazine, side by side with two shiny Vespa Primavera.
The feeling on the scene was true love at first sight!
But the photoshoot was only the beginning: Vespa was also present during the filming of some behind-the-scene clips aired live in Vietnam during the broadcast of the final show, which was on the VTV 3, one on TV channels with the greater following.
Both the photoshoot and the video clips took the web by storm when they were released on the social networks, before and after the show.