In October 2014 Vespa, in association with Talenthouse, hosted an online contest to create a platform for budding artists from art schools across India.
Over 70 submissions were received and 10 shortlisted young artists had the opportunity to participate at the finale held at Mumbai’s Famous Studio and to showcase their creativity.
An exclusive day-long event wise live tweeted the whole day: the paintings were also showcased to popular social media bloggers and art enthusiasts who promoted the event on Facebook and Twitter.
In November 2014, finalists came together to Mumbai to create their masterpieces live on canvas, bound by the common muse: the limited edition Vespa Elegante.
The event was adjudged by Purab Kohli and Ira Dubey who interacted with the finalists to try to understand their inspirations.
In the country that celebrates Holi, a spring festival also known as the Festival of colours, artists inspired by the Vespa’s elegance and lively spirit painted explosive canvas. Flowers, animals, happy faces, a huge full moon, colorful, enchanted and dreamy figures all around a Vespa image, as if they bloomed from the scooter
But only one young creative won the competition: Ashis Prajapati from Mumbai’s J. J. Institute of Applied Arts.