The film, conceived by BBH India, is a view on the life of Vespa riders who ask themselves questions and dared to do what makes them feel good.
A Vespa is for people with conviction, people who know their own mind and go where their heart leads them.
Narrated with the Vespa grammar the Do You Vespa? campaign it’s a call to Vespa lovers: let’s be people who take care of themselves; let’s take some time to follow our own direction.
Vespa is not just a scooter but a way of life.
Creative, confident and trend-setter, not trend-followers: Vespa lovers always keep in their mind to fall in love.